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PRC delegation calls
for closer media cooperation
By J. Michael Cole / Staff Reporter
Media outlets on both sides of the Taiwan Strait should enhance exchanges and
cooperation in an effort to reduce differences, the head of a Chinese media
delegation said upon concluding an eight-day visit to Taiwan.
Zhou Xisheng (©P¿ü¥Í), the head of the delegation and vice president of Xinhua news
agency, told a farewell dinner on Thursday that the eight-day ¡§exchange tour¡¨
was an effort to encourage ¡§frank communication¡¨ and in-depth exchanges on the
media and the impact of social media on traditional mass communication.
Only by strengthening cross-strait media exchanges can differences be reduced
and avoided, the friendship deepened and cooperation expanded, Zhou said, adding
that he welcomed colleagues in Taiwanese media to visit China more often and
engage in more direct communication and cooperation.
¡§Whether in the streets all over Taiwan, or a visit to the National Palace
Museum ¡K reading newspapers or watching TV, we can deeply feel that the feelings
of compatriots on both sides are thicker than water, and feel the Chinese
nation¡¦s long and splendid culture,¡¨ he said.
Zhou said Taiwanese media had ¡§outstanding qualities¡¨ in operation, competition
and professionalism, which had left a strong impression on him and his
delegates.
The delegation included about 20 representatives from 10 major media
organizations in China, including Xinhua, the People¡¦s Daily, the Economic Daily
News, China National Radio, China Radio International and China Central
Television. State Council Information Office Deputy Director Wang Guoqing (¤ý°ê¼y)
and Central Committee Propaganda Department Information Bureau Deputy Secretary
Zhang Ye (±iêM) also joined the group.
In a speech, Wang emphasized the importance of cross-strait exchanges and said
media exchanges should be objective, impartial, comprehensive and accurate to
ensure that people on both sides could deepen mutual understanding.
The delegation held meetings with or visited the offices of the Want Want Group,
the China Times Group, the United Daily News, China Daily News, the Central News
Agency, CTS, TTV and TVBS, among others.
The delegation also visited radio stations in Greater Tainan and Greater
Taichung, as well as the Chinese Press Institute.
The visit, the third by a Chinese media delegation, was made at the invitation
of the China Times.
The first one was held in March 2009.
The visit occurred amid reports that the top leadership in Beijing is
considering ¡§cultural reforms¡¨ that analysts say could be aimed at increasing
official control over the media and the Internet to shape public opinion.
A meeting chaired by Chinese President Hu Jintao (JÀAÀÜ) last week called for the
¡§mastering of new trends in cultural development¡¨ and an emphasis on ¡§Chinese
characteristics¡¨ as part of the proposed overhaul, Xinhua reported.
According to the Agence France-Presse (AFP), analysts said the measures would
likely tighten Beijing¡¦s grip on newspapers, TV and popular social networking
sites.
¡§All cultural controls have the essential political mission to shape the
people¡¦s mind to not directly challenge the party rule, to accept the status
quo,¡¨ Xiao Qiang (¿½±j), an adjunct professor at the school of journalism at
University of California at Berkeley, told AFP.
¡§It highlights their nervousness and their awareness of the increasing
challenges to their ability to control the cultural sphere,¡¨ said Xiao, who is
also the founder and editor in chief of China Digital Times.
The tightening of controls follows a decade during which Beijing encouraged
state-owned media to be more competitive and less reliant on state subsidies. As
media competed for viewers, previously obedient stations and publications became
more critical of the authorities or engaged in ¡§racier¡¨ programming.
The Chinese Communist Party has seen this development as undermining its efforts
to control public opinion.
There is ¡§this anxiety over the influence of these truly commercially operating
media, which have gained a lot of strength in the past decade and have huge
audiences,¡¨ David Bandurski of the China Media Project at the University of Hong
Kong told AFP.
¡§You really have seen the progressive loss of control by the official media and
in recent years they have been trying to re-grab that agenda,¡¨ he said.
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