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 No need for any 
further ‘scare card’ in elections 
 
By Liu Shih-chung 劉世忠 
 
The Chinese Nationalist Party (KMT) has resorted to an old electoral tactic — 
playing up the “stability card.” Spending millions of dollars on TV and 
newspaper ads, including public endorsements by several tycoons, President Ma 
Ying-jeou’s (馬英九) administration is trying to scare voters, saying that if 
Democratic Progressive Party (DPP) presidential candidate Tsai Ing-wen (蔡英文) 
wins, it would have a disastrous effect on the economy and cross-strait 
relations, while society would become unstable, because Tsai and the DPP reject 
the so-called “1992 consensus” — which Ma and the KMT claim to be the 
cornerstone of cross-strait dialogue and interaction for the past 
three-and-a-half years. 
 
To counteract the KMT’s “scare” tactics, Tsai has stressed that “it’s the 
economy, stupid” and that “all politics are local.” 
 
It is natural that both camps should focus their message on a single issue. For 
Ma, “four more years” is the main theme. For Tsai, “change” is the key word. 
However, for voters, perhaps the best way to gauge their choice is to consider 
why their ballots matter so much. 
 
In 2008, 58 percent of voters cast their ballot for Ma and the KMT, giving them 
a majority in both the executive and legislative branches. The US supported Ma’s 
conciliatory approach toward China, while Ma pledged to take absolute 
responsibility for the KMT’s absolute governance. Had he done a good job, he 
could have boasted of his diverse achievements and demonstrated stronger 
confidence as he ran for re-election. Instead, he has been reduced to portraying 
a potential DPP comeback as a “destabilizing” influence on Taiwan’s economy and 
cross-strait relations. 
 
What did he do wrong? It has a lot to do with his incompetence, his failure to 
listen to public opinion and his over-reliance on the relationship with China. 
Ma has been forced to rely on the “scare card” and continued bashing of former 
president Chen Shui-bian (陳水扁) to try to win. 
 
However, even if Ma were re-elected, he would likely become a “minority 
president” because of People First Party (PFP) presidential candidate James 
Soong’s (宋楚瑜) share of pan-blue votes. The number of KMT seats in the next 
legislature is expected to shrink to a “fragile majority.” Ma will be literally 
a lame-duck president and it would be easier for Beijing to pressure him into 
political talks. 
 
Tsai has her weaknesses too. She has a limited political profile and 
administrative experience. She has been challenged for failing to present a more 
concrete China policy. Nevertheless, she has led the DPP back from its 
debilitating defeat in 2008 and prepared it to govern the country again, 
transforming it into a more moderate, rational, policy-oriented political force. 
Most importantly, if she wins, it would make her the first female president in 
Taiwan and East Asia. However, she will also face the dilemma of a divided 
government. Her proposals to push for a “grand coalition” and to generate a 
bipartisan “Taiwan consensus” on cross-strait relations face huge challenges. 
 
For most foreigners, whether cross-strait dialogue and interaction can be 
maintained constitutes a major concern. For Taiwanese voters, whether they can 
improve their lot, find a decent job or better salary, see social justice in 
action and the wealth gap shrink are key to their decision. 
 
Unlike past elections where the unification-independence debate dominated the 
agenda, Taiwanese politics has entered a new stage where voters judge national 
leaders based on their performance and leadership capabilities — not by the 
resources they pour into their campaign propaganda. 
 
Perhaps it’s time for voters to calm down and consider a simple question: Are 
you better off than you were four years ago? 
 
Liu Shih-chung is a senior research fellow at the Taipei-based Taiwan Brain 
Trust. 
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