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 Ma an ‘over-packaged’ 
product: poll 
 
CREDIBILITY: Over 60 percent of respondents 
found Ma untrustworthy, 74 percent disapproved of his performance and 59 percent 
thought his abilities were exaggerated 
 
By Chris Wang / Staff reporter 
 
President Ma Ying-jeou’s (馬英九) credibility has hit a new low with more than 60 
percent of respondents in a public opinion survey released yesterday saying he 
is an “over-packaged product.” 
 
The public’s view of Ma’s integrity has dipped further with negative responses 
about his image increasing by up to 8.5 percentage points on the same survey 
conducted by Taiwan Indicator Survey Research last year. 
 
Ma’s latest 20.1 percent credibility rating was only slightly better than former 
president Chen Shui-bian’s (陳水扁) at his worst mark of 17.7 percent, when Chen 
was embroiled in the 2006 corruption scandal. This is despite Ma and the Chinese 
Nationalist Party (KMT) enjoying a strong legislative majority and control of 
the executive branch. 
 
In the poll, 62.9 percent of the respondents found Ma untrustworthy and 74.1 
percent disapproved of his performance. 
 
In a series of questions about Ma’s “brand image,” 63.9 percent of respondents 
said he was “over-packaged,” 58.8 percent said his abilities were “exaggerated” 
and 47 percent saw him as “an expired, deteriorating product.” 
 
Numbers to the same questions in May last year increased by between 3.3 and 8.5 
percentage points, showing that “Ma has become more unpopular,” a TISR press 
release showed. 
 
With Ma being the only candidate in the KMT chairmanship election next week, 
59.6 percent of respondents said his insistence on doubling as the president and 
KMT chairman was inappropriate, while 20.8 percent said it was appropriate and 
19.6 percent declined to answer. 
 
KMT supporters appeared to be struggling with Ma’s decision, TISR said, as a 
further breakdown found that 43.5 percent of the KMT supporters deemed it 
appropriate and 40.1 percent said otherwise. 
 
However, the survey found that more than half of KMT supporters still opted to 
support Ma in the chairman election, with 53 percent saying that they would vote 
for him “to show KMT solidarity” and 33.2 percent saying that they preferred to 
cast invalid ballots “to warn Ma and give him a lesson.” 
 
Asked whether his doubling as KMT chairman would help him fight corruption and 
rebuild the party’s image, 72.4 percent of those polled gave negative answers, 
while 12.6 percent was positive and 15.1 percent did not answer. 
 
The poll, conducted on Tuesday and Wednesday, collected 1,005 valid samples and 
had a margin of error of 3.1 percentage points. 
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